Wexford Home Preserves — Voice of the Customer

Voice of the Customer — 2026 Survey Results

Customer Feedback Survey | 22 respondents | conducted May 2026

This page summarises the findings of our 2026 Customer Feedback Survey, a short questionnaire issued to recent customers of Wexford Home Preserves. The results speak directly to the experience our customers have with our products, our brand and our service — and to the loyalty and goodwill we have earned in our community. We are sharing the data here in full, alongside short interpretive notes, so that the judging panel can see both the numbers and what they mean for the people we serve.

Net Promoter Score

95.45

on a scale of −100 to +100

“How likely is it that you would recommend Wexford Home Preserves to a friend or colleague?”
— A Net Promoter Score above 70 is widely regarded as world-class. Our customers placed us at 95.45.

Promoters 95.45%

4.55%

21 Promoters (9–10)
1 Passive (7–8)
0 Detractors (0–6)

Question 4

Do customers feel they get good value for money?

More than three-quarters of customers rate Wexford Home Preserves as very good value for money, and 95% rate the value at least acceptable. This is a notable result for a premium, hand-made product — customers do not regard us as expensive; they regard us as worth it.

77.3%

Very good value (17)

18.2%

Acceptable value (4)

4.5%

Poor value (1)

In our customers’ own words

“Very tasty jam by a family-run business.”— Customer feedback

“Good quality jam from a friendly family-run business.”— Customer feedback

“Healthy, sugar-free, tasty, reasonable price.”— Customer feedback

“Quality, family, delicious!!”— Customer feedback

“Beautiful taste.”— Customer feedback

“Yummy.”— Customer feedback

Question 2

What customers value most about our products

Customers were asked to rank seven product attributes. All-natural ingredients and high quality finish a clear first and second, with Made in Ireland in third. Accessible price ranks last — a strong signal that our audience comes to us for craft and integrity, not for cheapness. This shapes how we should talk about ourselves: lead with the ingredients, the care and the place; let value follow.

1All natural ingredients

5.80
2High quality

5.30
3Made in Ireland

4.10
4Taste

3.64
5Made by hand

3.50
6Small family business

3.00
7Accessible price

2.40

Question 3

Where customers first heard about us

Half of all customers discovered Wexford Home Preserves on a supermarket shelf — a tribute to the visual identity of the jar and the trust customers place in the brands their grocer stocks. A further 27% came through a personal recommendation, the most valuable form of marketing there is and a direct reflection of customer satisfaction. Together these two channels account for more than three-quarters of all awareness.

☀Supermarket Shelf50.0%
♡Recommended by a friend27.3%
…Other (please specify)18.2%
⚑Event (e.g. stand at a show)9.1%
☕Café4.5%
−Social Media / Radio / Newspaper0%

Question 7

How important is “local” to our customers?

86% of customers say “local” is extremely or very important to them, including more than half who place it at the very top. This is a foundational result for a brand built in Wexford — and a clear instruction to keep our locality and provenance visible in every part of how we present ourselves.

54.5%

Extremely important (12)

31.8%

Very important (7)

4.5%

Somewhat important (1)

9.1%

Not so important (2)

Customer comments on “local” (4 responses)

Verbatim comments to be added once received.

Question 6

Our customer base — by household type

57% of customers describe themselves as rural (family, couple or individual) and the remainder are urban — almost no single-person households at all. This is a customer base of households who cook together and who eat at home with others, which aligns perfectly with how preserves are consumed and shared.

1Rural family33.3%
2Rural couple23.8%
3Urban family19.0%
3Urban couple19.0%
5Rural individual4.8%
6Urban individual0%

Other (1 response)

Verbatim to be added.

Question 8

Where our customers get their information

Customers rely on a mixed media diet. Facebook (55%) and TV (45%) are the two largest channels, followed by national radio (36%) and Instagram (32%). Print and magazines are smaller but not negligible. A practical implication: investing in Facebook content — including local recipe-led storytelling — is well aligned with where our audience already pays attention.

Question 5

Words our customers associate with Wexford Home Preserves

Open-text question. 17 of 22 customers shared the words that come to mind when they think of our brand.

A selection of the words and phrases customers chose

Quality
Great Taste
Local
Delicious
Yummy
Family
Authentic
Flavoursome
Irish
Full of flavour
Fairly priced
Enjoyable

“Quality product, full of flavour, fairly priced and very enjoyable.”— Customer

“Quality, quality, quality.”— Customer

“Local, family, authentic.”— Customer

“Quality flavoursome produce.”— Customer

“Quality Irish company.”— Customer

Question 10

Which of our products customers buy and enjoy

Open-text question. 19 of 22 customers told us which products they buy and enjoy from our range.

Products customers tell us they enjoy

“Jams, marmalades, relish.”— Customer

Awaiting the remaining customer responses for this question.

Question 11

What customers would like us to start making

Open-text question. 15 of 22 customers proposed new products they would like us to add to our range — a direct, unprompted product-development brief from the people who buy from us.

Verbatim — product suggestions (15 responses)

Verbatim responses to be added once received.

Question 9

The social and sporting life of our customers

Open-text question. 16 of 22 customers shared the social and sporting activities they take part in — useful context for how and where we engage with our community.